Orange Television Network, Ithaca College TV join to cross-promote
Orange Television Network and Ithaca College Television have forged a partnership to encourage cross-promotion and exchange knowledge.
The two student television networks will exchange ideas and help promote each other’s channels through social media outlets.
‘For right now, it’s mainly cross-promotion through social media and other means, as well as brainstorming and meeting other students who have different experiences,’ said Hannah Coulson, a junior television and radio major at Ithaca College and ICTV publicity director. ‘It’s worked pretty well so far.’
Charlotte Lipman, a junior television, radio and film major at Syracuse University and promotion manager at OTN, said she is also excited about the partnership.
‘It’s really great just to have another TV station that works very similarly to how ours does and just to have someone else to bounce ideas off of and have the support of another station,’ Lipman said.
The partnership started after Lipman began exchanging social media campaign ideas with Coulson. The two decided to expand the partnership into other areas. Because the idea of working with other student TV stations had already been discussed, Coulson said, ICTV was very interested in the idea.
Coulson said she, the station manager and the on-air promotions director traveled to Syracuse in December to meet with Lipman and the OTN coordinating producer.
During the visit, she said, the two teams discussed the details of the partnership as well as the differences between the stations.
One major difference is how the two stations are run, Lipman said. OTN is SU’s student television network, but CitrusTV, the student television studio, supplies much of its programming. OTN also does not have an executive board. Instead, it has many employees and a general manager, professor Andy Robinson.
ICTV has a more regimented executive board and creates and airs all its own content without the help of a separate television studio, Lipman said.
Lipman and other members of the OTN staff will visit ICTV in April.
In the future, Coulson and Lipman said they hope to expand the partnership to other schools and have a yearly workshop where the different television stations could meet and share knowledge.
‘We were thinking that at some point we could invite more college television stations of the Northeast into this partnership,’ Lipman said, ‘just for the purpose of television production and broadcasting and to have a greater community.’
For now, the partnership doesn’t include any program swapping because ICTV has a policy that they only air programs made by ICTV students. However, this policy is currently under review by the executive board, Coulson said, and could change in the future.
Coulson said she is excited about the new partnership and how it could help both television stations.
‘I think it’s a great opportunity for all of the students involved to have a chance to meet other people and learn things that they couldn’t necessarily learn from their own station,’ she said. ‘I think it’s a really exciting opportunity for both schools.’
Published on February 29, 2012 at 12:00 pm
Contact Jessica: jliannet@syr.edu | @JessicaIannetta
