The American Marketing Association was established in the Martin J. Whitman School of Management to give students the opportunity to learn more about marketing by providing real-world experiences and opportunities.

As a senior and current president of AMA, I have seen the talent and hard work of students on this campus. Hard work is something people love to talk about, but it takes a dedicated and special person to actually live up to those words and prove themselves.

Kyle Coleman has not just been a student, but has been a team player, a motivator and a leader as he became heavily involved in Whitman and the university as a whole, starting in his freshman year.

Instead of sitting back, Coleman searched for ways to challenge and improve himself and, therefore, improve his campus and community. He took advantage of real-world experiences and opportunities to create what former General Electric CEO Jack Welch called “stretch goals,” which are goals that push us beyond what we think is possible. Stretch goals inspire an urgency to innovate, and innovate Coleman did.

Coleman saw a gap in fundraising and awareness for cancer research on campus, noting that the only big event was Relay for Life. To change this, he started the annual Cuse vs. Cancer 5K and proceeded to get the entire campus and Syracuse community involved in fighting for this important cause. AMA became involved in this race as a sponsor by donating money and by providing marketing and promotional assistance.

It is with my unabridged support that I officially endorse Kyle Coleman for SA President. Coleman took the time to personally come and talk to the American Marketing Association about the problems he saw on campus and to explain his three-pillar approach to his campaign.

He was honest, sincere and open to listen to any comments or suggestions. This is something that I have never experienced from an SA president, and it was refreshing to have my concerns heard. Coleman is extremely qualified and well rounded with four majors, leadership experience, SA experience and experience from other organizations and programs. I hope you all go vote for Kyle Coleman on MySlice on Nov. 12-15.

Warm Regards & Go Cuse!
Margaret Jones
AMA President

Published on November 6, 2012 at 2:30 am